Mobile website optimisation is no longer an option. On April 21st Google will rewarding mobile websites with better rankings in the search index. They have been preparing businesses and individuals for years and are now rolling out the new algorithm. It will probably happen gradually over a week.
Now is the time to act if you have been putting off a mobile and tablet makeover for your website. Things are changing rapidly from year to year and the popularity and increased use of smart phone technology means businesses have to keep up to stay competitive.
Potential customers are looking for everything on their phone, products, services, directions, recipes, advice, knowledge, facts, in fact everything and anything. This has affected local search and if your competitor is online and can be found easily on a mobile phone then chances are he will get the business instead of you. The emphasis is on user experience and performance. Web developers are vigilantly working on designs and code that make it faster and more intuitive to achieve your particular call to action. Whether it be more sales or extra business.
If you already have a website and want to see if it is mobile ready, then you can go here
to test it. Each business or individual will have unique specifications to get their website ready. Google prefers responsive website design and this is built in from scratch. So for some it will mean a rebuild. If you have a website and would like to discuss your where to go from here on this subject, don’t hesitate to contact me.